Students of the course Web Intelligence. Thanks.

I loved to take this course and we have seen very many things together. What do you think? Did you enjoy? How can we improve?

Paul Homer, 6 December 2011


Yesterday we finished the course Web Intelligence.


We must thank the POLO ICT who has accepted our proposal for the course and LAI in Udine for the implementation, for all the support he has given us and for the enthusiasm that has given us.



  • Web 2.0 and 3.0, the new power of online consumers, semantic Web, Conventional search engines do not.
  • The data, information and knowledge and the transformation of knowledge in an organization.
  • In KMS 2.0 (knowledge management systems 2.0), systems Enterprise 2.0 and systems Web Monitoring.
  • Techniques and methods for activities Social Media Monitoring and measurement of online reputation.
  • Clue Train Manifesto
  • Social Media Marketing, viral campaigns, Word of mouth marketing (Word of Mouth Marketing).
  • A methodology for developing a communication strategy and promotion based on social media (Social Media Strategy).
  • A project work for each.
  • And do not forget all technical aspects! (Semantic filtering, collaborative filtering, information extraction, auto tagging, classification, clustering, sentiment analysis, social network analysis, etc..).



There is a time when it is estimated that the course is followed, projects carried out together, the usefulness of the things you learn and apply them, the investment of oneself, if it was fun.


What do you think? How can we improve?


P.S. …but we could not make a picture together?! :-)



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Article written by Paul Homer the 6 December 2011

There are 9 Feedback Mostrali/Nascondili

Great beautiful course!
Beyond the discovery of new technologies always interesting, services and sites; from my point of view the most fascinating aspect of the course was certainly the approach to their use in the processes of management and organization of knowledge. When you say the opening of new perspectives…
If you really really want to find the nitpicking, time for the development of the project work has been too little. But there will be time during the course “advanced” no?
Congratulations to the teachers!!!!

Thanks! You're right, Monday and Wednesday to lecture you gave a little’ too little time for practice, especially among the class on Monday and Wednesday of next. You must have a free weekend to make peace with the various exercises.
I'm glad that the course has opened up new prospects! It was one of the main objectives. ;-)

For me sum it up like:
- being full of tools and ideas
- explanations simple and understandable by both teachers
- many practical examples
- extreme willingness of teachers to respond to questions
- important slide, good in the future to find a useful starting point suddenly

The proposal to do one lesson a week surely will make it easier assimilation and advancement of the project work.

Perhaps you could also provide some additional hours for social media marketing and to discuss the project work during construction so as to adjust the range and increase the shared experience.

Another possibility would be a project work in groups to stimulate growth in a group and sharing. Speaking of this idea with classmates, someone told me that one way works and the other chat. I do not think. The course is freely chosen by the participants and it is so interesting that, personally, fail to do their homework very sorry for all business.

Thanks again!

A deeply felt thanks to Carlo Tasso and Paul Homer, for what we have conveyed. The course has been an exciting journey through uncharted territory (unknown to most, not only think-- us eager learners ..), rich in examples and applications, of stimuli, food for thought..
“food for thought”: that's what I thought every night after one of your lessons…I feel so lucky to have been able to absorb a little’ knowledge that you wanted to share with the class.
Too bad it is already finished…

What could be improved? I agree with my colleagues .. more hours and spread over a longer time…other than that, 10e lode, unreserved.


Thanks for your comments, have the greatest satisfaction!

@Roberta – The suggestion on the work group seems very interesting. Maybe coordinated with some technique “visual meeting” the “visual design thinking” (Fascinating topics).

Julia @ On what areas we could make the depth?
I wonder if an advanced course can be directed to the use of additional tools (For example, complete platforms, tool di CRM online, enterprise 2.0, etc..), to the analysis of web intelligence systems more comprehensive and sophisticated (but not directly usable by you), to the area “information visualization” or change the subject completely and go to the area Social Media Strategy which is associated with the use of Web monitoring systems, or more…

Do not use your Gravatar? It’ convenient…

Igor S. (Italy)
7 December 2011 at 17:38

Hello, excellent course, I am very satisfied. The enthusiasm and passion of the profs. motivated the class and “gilded” the bitter pill of certain crucial stages of information extraction.
I would suggest to present examples to the lessons, not only from the U.S.A., but also of Italian cases (Barilla, Ducati, now illy!!) and European. Attended courses in social media know this “admiration” or attention focused overseas. I'd like to see the old Europe that is beautiful, maybe it's a starting point for the second episode.
Last consideration, I'd really like the speech on teamwork, more hours of lessons and deepen the online CRM.
Hello everyone and see you soon! p.s. The pallet of chocolate eggs will arrive via e-mail : )

Ideas for the advanced course ... why are you asking me? (“that’s so cruel” …”but funny!”) ;-) (ok the story of the arena with the cats I enjoyed very)

So for me:
- CRM Tools, enterprise 2.0 &alia: topics very interesting and certainly an overview of the tool may be useful (for me). Only – but maybe I'm wrong – I believe can be “attractive” for a smaller number of people, or at least depends on the type of class that will be formed and the size / complexity of their holdings of origin (CRM – if you mean as a tool and not just as “approach” al business – I do not see it widely distributed in the Friuli-Julian companies ...). Then,second aspect, the topic – if faced some’ deep – would be most appreciated by those who have a good technical background or not ...? (I started to work before and customize SugarCRM Vtiger (easier) then – quite feasible and even semi-funny – certain that as soon as I tried to push the customization I have met with query languages ​​and dB, and strange and bad and I have demoralized)

- insights on advanced / sophisticated web intelligence: it's nice to know they exist and what types of output can produce ... I definitely prefer to concentrate even more on everything you can do with a solid testing methodology and tools with free or at least affordable. That's actually what we have already shown ... with more time we could further develop individual tools / family of tools. To analyze in detail a couple of case studies would be interesting as well ...

- social media strategy: a very hot topic. and I care a lot (somehow? :-)), especially in combination with the use of advanced analytics tools. If that is what has happened to the search engines (before the course so I thought I knew them well enough to use.. But no), go into detail on the tools of statistical analysis / monitoring of actions definitely open web – again – new horizons ...

eqqquindi us here would expect to see you again as teachers!

Best wishes

ps. I discovered today, order:
- Volunia (among other things I did not know it was an Italian “dad” first search algorithm of Google!) – maybe you have talked about in class that I missed ...
- Zite for iPad (that is behind a learning algorithm seems promising ... Any good?)

pps. …goes without saying that Flipboard, as the first love, You never forget huh… ;-)

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